Mamaliev Club: a liquid natural yeast project

Mamaliev Club, at last let’s talk about one of the most ambitious projects born in recent years.

But what is the Mamaliev Club? Mama and its product Mamaliev are the indispensable tools for creating genuine, high-quality products. With this project, we aim to involve the various stakeholders in the field to spread the culture of natural leavening, showing all its advantages, when the process managed by the fermenter created by Domino.

THE PROJECT.

The Club was thus born out of a desire to bring culture, practical and economic benefits to all those who use or wish to make use of liquid natural yeast in their daily work.

Three main objectives are:

  1. Conveying the concept that the technology expressed by Mama is the optimal solution for solving all problems related to managing the main ingredient of leavened goods: natural yeast;
  2. Create synergy among stakeholders by highlighting the benefits that this technology represents for each of the actors involved;
  3. To spread awareness that innovation and continuous research are the solution to overcoming any crisis even in traditional sectors such as artisanal white goods.

In all this, crucial help and presence comes from our dream team of Technologists, the beating heart of the Mamaliev Club.
The intention is to share the knowledge and experience of Master Technologists. By doing so, all practical, economic, quality and promotional advantages can be exploited to the fullest extent possible. But it doesn’t end there.

DOMINO, IN THIS PROJECT, HAS PUT HIS HEART INTO IT–BUT ALSO HIS HEAD!

Putting oneself in the shoes of the craftsman is an almost daily operation for the Domino technical and operations team. Therefore, in the design phase of the project, we asked ourselves: what are the elements that are most often overlooked, in their essentiality, in the daily work of a baker?

NEW.

The solution is ongoing and constant training and sharing proven recipes and tricks of the trade that enable anyone to bring new, seasonal and diverse products to their customer. For this, Mamaliev Club members, will have access to a private area where Technologists will periodically post their recipes and tips, and not only that… the entire manual of recipes and tips will always remain available!

PROMOTION.

In the hustle and bustle of everyday life, it is not obvious to be able to devote time to your own promotion and marketing. For this Domino’s came up with a basic kit to promote the business and products with Mamaliev. Roll-Ups, stickers, counter displays–the indispensable resources for making Mamaliev Liquid Mother Yeast products and your own work recognizable.

LANDMARKS.

Unity is strength: Domino strongly believes in sharing and networking among artisans, technologists, and retailers. Therefore, the Mamaliev Club was born with the idea of promoting the individual Craftsman in three simple moves:

  • Synonym for quality
    Immediate recognition of quality products with the use of Mamaliev and subsequent application of the Mamaliev brand on products and in the member’s premises.
  • Feature on the site
    The activity of each member of the

    Mamaliev Club

     will be reported on the mamaliev.co.uk website through a geolocation map; This will allow to be present on the web and to be found through the mamaliev.co.uk website with all the necessary contact information: address, phone number, website…
  • Feature on social media
    Further visibility of the member and his activity by posting photos on Domino’s Social. Once given Club membership, each activity will be re-shared and/or tagged on Domino’s Instagram and Facebook pages.

The time has finally come to get involved. And you, what are you waiting for?
Do you also want to join the Mamaliev Club?

If you would like more information or would like to book a demo at our company, please contact us using the form below.

Mixes & Tuff Hydro: one machine, endless possibilities

The world of dough is vast and complex, difficult to understand by those outside the trade, but always fascinating and multifaceted.
High-hydration doughs, moreover, are a whole different story. To understand them thoroughly requires a great knowledge of the raw materials: water and flour.

BUT WHAT DOES HIGH HYDRATION DOUGHS MEAN?

High-hydration doughs are defined as compounds with a larger water component than classical doughs-all depending on the type and absorption of the flour. The more hydrated the dough is, the more water, evaporating during baking, will allow the volume to increase, thanks in part to theCO2 produced during rising. In conclusion, all this results in a bulky, fluffy product with large honeycombs to make it light.

TO ACHIEVE THESE RESULTS, HOWEVER, KNOWLEDGE OF WATER AND FLOURS IS NOT ENOUGH: THE RIGHT MIXER DOES, INDEED, MAKE A DIFFERENCE.

TUFF HYDRO, one of our latest models, was in fact created precisely for high-hydration processing. Our own Christian Trione came to visit us for a day of testing and trials, and we took advantage of it…In conclusion, then, in these four videos we have collected some interesting notions for the Biga, Classic Bread, Roman Shovel and Ciabatta processes: a real basic handbook for using the TUFF HYDRO.

FIRST DOUGH:
THE BIGA

3 minutes, 40 Beats and 8 Tub Turns / Minute.
A pre-ferment that is used to give not only taste, but also fragrance and above all shelf life to the product; The program used here involves only one stage, after which the Biga will have to be stored at 18°C for 24 hours and then inserted at a rate of 30 percent into the final dough.

SECOND DOUGH:
THE ROMAN PALACE.

3 Minutes, 40 Beats and 8 Tub Turns / Minute.
30-minute car stop.
8 Minutes, 55 Beats and 11 Tub Turns / Minute.
10 Minutes, 80 Beats and 14 Tub Turns / Minute.

THIRD BAKING:
THE CIABAT.

2 Minutes, 40 Beats and 8 Tub Turns / Minute.
10 Minutes, 55 Beats and 11 Tub Turns / Minute.
8 Minutes, 70 Beats and 14 Tub Turns / Minute.

FOURTH DOUGH:
THE CLASSIC BREAD

2 Minutes, 40 Beats and 8 Tub Turns / Minute.
10 Minutes, 55 Beats and 11 Tub Turns / Minute.
8 Minutes, 70 Beats and 14 Tub Turns / Minute.